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Writing questions that match how customers really ask
The single highest-leverage thing you control. Most accounts get this wrong on the first try.
Last updated 2026-07-30
A question is what we ask the assistants on your behalf, in your customers' words rather than yours. What you get out of Kartafla is almost entirely decided by which questions you choose.
Write the question, not the keyword
Search taught everyone to think in keywords: "project management software". Nobody types that into an assistant. They type "we're a 12-person design studio drowning in client feedback, what should we use to keep projects on track?"
Long, specific, situational questions are where smaller brands win, because the giant generic answer is already owned by the giant generic brands.
Cover the whole decision, not just the top
- Discovery: "what tools do X use for Y?"
- Comparison: "how does A compare to B for Z?"
- Objection: "is A worth the price for a small team?"
- Replacement: "what are the alternatives to A?"
Don't write questions you want to win
It is tempting to write questions your brand obviously answers. Those questions will score well and teach you nothing. The useful questions are the ones where you are currently invisible.
Related
Free check, no card. Kartafla asks ChatGPT, Claude, Perplexity and Gemini the questions your customers ask.
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