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Setting up your first brand

The three things to get right at setup, and the one that people usually get wrong.

Last updated 2026-07-30

A brand in Kartafla is one company and one website. You give us the brand name as customers write it, the domain, and the competitors you want compared against you.

Get the brand name exactly right

We detect mentions by matching your brand name in the answer text. If your company is "Acme Software" but everyone writes "Acme", track "Acme" — otherwise every mention of you is missed and your score reads as zero when it should not.

Avoid names that are ordinary words. A brand called "Compass" will match sentences about navigation. If that is your situation, tell us and we will look at it with you.

Pick competitors you actually lose to

Competitors are the brands you want measured beside you. Choose the ones a customer would genuinely consider instead of you, not the biggest names in your industry. Comparing a five-person agency to Salesforce produces a chart where you are always at zero and nothing is learned.

We also suggest competitors from what the assistants themselves named in your results — that list is often more honest than the one in your head.

Related

• What AI visibility actually means
• Writing prompts that match real questions
• Reading your Overview