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Reading your Overview

What each panel is telling you, and which one to act on first.

Last updated 2026-07-30

Visibility

The share of answers that named your brand, over time. One point per monthly check — your plan includes one check per month, so this line moves once a month, not daily.

Ranking

You against your tracked competitors. Visibility says how often each brand appears; Authority is share of voice — how much of the total conversation is yours once every brand is counted. Position is where in the answer a brand tends to appear.

Sentiment shows for your brand only. The assistants report it for the brand being tracked and not for competitors, so those cells are blank rather than guessed.

Top sources and Source types

The websites the assistants quoted when answering your prompts, and what kind of sites they are. This is usually the most actionable panel on the page, and the most surprising: for most brands, the sites deciding their AI visibility are not their own.

Where to start

If your visibility is low, look at Sources before you touch your website. If a competitor is beating you, open Competitors and see which prompts they win. If your own site is missing basics, Site Readiness will say so in plain language.

Related

See how AI assistants describe your brand

Free check, no card. Kartafla asks ChatGPT, Claude, Perplexity and Gemini the questions your customers ask.

Run a free check