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What to do when the fix isn't on your website
The uncomfortable answer, and a practical order to work through it.
Last updated 2026-07-30
Site Readiness is green, your schema is in, and you are still invisible. This is the most common situation for a brand starting out, and the honest answer is that the work is off your site.
Work the gap list
Sources → Gap analysis lists the sites that get quoted when assistants recommend your competitors and have never been quoted for you. Ranked by how often. That is the queue.
In rough order of effort
- Directories and listing sites in your category — usually just a form.
- Review platforms — ask real customers, do not manufacture reviews.
- Comparison and roundup articles — email the author with something genuinely useful, not a press release.
- Your own comparison content — publish an even-handed you-vs-them page. One where you win every row will be ignored.
- Communities — participate honestly. Astroturfing Reddit is detectable, and it backfires.
Expect it to be slow
This is months, not weeks. A new citation has to be published, crawled, and then reflected in answers. Track it on the prompts you were losing, and expect movement to appear one monthly check at a time.
Related
Free check, no card. Kartafla asks ChatGPT, Claude, Perplexity and Gemini the questions your customers ask.
Run a free check