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The schema markup worth adding
Three types, in the order they pay off — and the mistake that gets pages penalised.
Last updated 2026-07-30
FAQ schema — do this one first
A structured list of questions and answers. It matches the shape of what an assistant is generating, so there is nothing to interpret. If you do one thing on this page, do this.
Organization schema
Names your company, its logo and its official profiles. It tells an assistant which business your brand name refers to, so your work is not credited to a similarly-named company.
Article schema
Names the author and dates of each article. Authorship and recency both influence whether a source is quoted, and neither is reliably guessable from page text.
The mistake
Never publish markup describing content that is not visible on the page. Adding FAQ schema for questions that appear nowhere on the page is treated as spam and can cost you more than the markup gains. Publish the questions and answers as real text first, then mark them up.
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